You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions. Theory persuasion is referred as the action by which, convincing or causing someone to do something through reasoning or argument. You are more than welcome to let us know if you would like us to cover an instructional design model and theory that is not included at the instructional design models and theories. One of the largest criticisms of the elaboration likelihood model hereafter elm pertains to the nature of argument strength. As stated by festringer 1950, people naturally want to have correct attitudes. The elaboration likelihood model elm of persuasion is a dual process theory that describes the change of attitudes and behaviour. Little empirical evidence exists concerning the effect of price savings on the motivation to process a message. Accepted may 10, 2001 abstract the elaboration likelihood model elm is a model of information processing and persuasion. Elaboration likelihood model a theory of persuasion. Elaboration likelihood model of persuasion 3 stein, 1974. Review paper elaboration likelihood model in consumer research. Some of these require more of the student than he might be prepared for.
Elaboration likelihood model theory using elm to get. Incorporating the principles of the elaboration likelihood model into your messages and design will maximize your influence on user attitudes and, therefore, behaviors. By thinking logically, evaluating the products in detail and determining the effectiveness of the product from various sources. Specifically, it is a dualprocess theory that is, a theory that explains that there are two routes through which persuasion takes place, the central route and the peripheral route. Elaboration likelihood model meaning elaboration likelihood model definition elaboration likelihood model. The model was introduced by petty and cacioppo over three. The strength of any attitude changed depends on where it was changed along the elaboration continuum. The elaboration likelihood model is similar to another theory of persuasion suggested by researchers, the heuristicsystematic model developed by shelly chaiken. These are all things that can influence how we attend to and receive a message. The elaboration likelihood model is discussed in this lesson, including the distinction between the central route and the peripheral route, examples of each route and when people are likely to.
I will focus this discussion on petty and cacioppos elm because more research. Elaboration likelihood model elm petty and cacioppos elaboration likelihood model two routes to persuasion involvement and cognitive responses argument quality argument quantity source factors evaluation of the elm. Elaboration likelihood model theory using elm to get inside. A popular model used as a principle in persuasion work is the elaboration likelihood model created by richard e petty and john t cacioppo. What is the elaboration likelihood model in psychology. This theory organizes the many different attitude change processes under a single conceptual umbrella. Learn vocabulary, terms, and more with flashcards, games, and other study tools. According to okeefe, if the central route of persuasion is to be used, the receivers assessment of positive valence toward his or her thoughts is the most critical aspect controlling whether or not persuasion occurs. Apr 07, 20 psychology definition of elaborationlikelihood model elm.
Elaboration likelihood model is a general theory of attitude change. Simply leave a comment at the instructional design models and theories. Theory of persuasion where an attitude change occurs on a continuum of elaboration and thus may result in little scrutiny of attitude relevant information. Elaboration likelihood model theory using elm to get inside the users mind. An application of the elaboration likelihood model springerlink. The elaboration likelihood model as a theory of attitude. The elaboration likelihood model elm of persuasion is a theory about how attitudes are formed and changed. Elaboration refers to various mental reasoning processes, like evaluation, recall, critical judgment, or inferential judgment, and is a critical part of the elaboration likelihood model elaboration likelihood model. Cacioppo, they intended to provide a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications. Review paper elaboration likelihood model in consumer. Elaboration likelihood model oregon state university. The central route and the peripheral routes to persuasion. Morris is a professor in the department of advertising, college of journalism and communications, university of florida. The elaboration likelihood model is a theory of persuasion that explains that you can motivate people via one of two processing routes.
The term elaboration refers to the cognitive act of analyzing a persuasive argument. Dec 06, 2014 a new instructional design model will be added every week. However, some literature suggests that price savings might increase the motivation to process the message. Persuasion, attitude change, and the elaboration likelihood model. In this theory, there are also two routes to persuasion, which are called the systematic route and the heuristic route.
Previous to his academic positions, he worked in the advertising agency business. After over 40 years of work on persuasion in experimental social psychology, fishbein and ajzen 1981 could accurately state that the general neglect of the information contained in a message. Elaboration likelihood model theory interaction design. Elaboration likelihood model theory flashcards quizlet. The elaboration likelihood model elm of persuasion is a dual process theory describing the change of attitudes. Start studying elaboration likelihood model theory. The elaboration likelihood model suggests that identifying the impact of variables on the motivation to process is necessary, but not sufficient for predicting the effects of. The elaboration likelihood model elm was designed to explain such differences in persuasion and how those differences affect attitudes and value judgments. Elm and types of persuasion the elaboration likelihood model is a theory by petty and cacioppo 1981 to explain about how a persuasive message worked to change the attitude of the receiver, where peoples motivation and ability to process information varies with situational and individual factors. The elaboration likelihood model proposes that each and every message is undergoing the process of persuasion in two different ways. Persuasion is referred as the action by which, convincing or causing someone to do something through reasoning or argument.
Elaboration likelihood model critique essay example graduateway. The next book listed was the standard graduate text in model theory from. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The elaboration likelihood model as a theory of attitude formation. Model theory draft 20 jul 00 wilfrid hodges 1 theboundariesofthesubject in1954alfredtarski210announcedthatanewbranchofmetamathematics had appeared under the name of thetheoryofmodels. Elaboration likelihood model paper brenna mordans comm 473. A summary of the principles and applications of the elaboration likelihood model of persuasion.
Cacioppo and pettys elaboration likelihood model theory elm seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. The elaboration likelihood model petty and cacioppo, 1986, one of the most frequently cited models of persuasion, explains how shaping attitudes also shapes behaviors. Elaboration likelihood model communication studies. The elaboration likelihood model elm states that there are two routes through which persuasive messages are processed. One was developed by chaiken 1980 and is called the heuristic and systemic processing theory. One of the basic postulates of the elaboration likelihood modelthat variables may affect persuasion by increasing or decreasing scrutiny of message argumentshas been highly useful in.
Richard petty and john cacioppo posit two basic routes for persuasion. The elaboration likelihood model elm attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The elaboration likelihood model claims that there are two paths to persuasion. When elaboration is higher, people use central route processing requiring conscious cognition. Elaboration likelihood model elm short notes bbamantra. The elaboration likelihood model elm is a psychological theory that addresses the process of persuasion.